Musical.ly was a popular short-form (15 seconds) video streaming and sharing app, with over 100 million users, up until August 2018. The app allowed users a plethora of music and dialogue options, and users can lip-sync and make funny or entertaining videos.

The app was widely popular, with some content creators rising to the hall of fame based on their engaging content on Musical.ly. The users shared Musical.ly videos on social media platforms like Instagram, further driving the app’s popularity.

However, in August 2018, the app was taken over by a Chinese company ByteDance and users were moved to TikTok. Check It Out here and download the app. All of the content and accounts present on Musical.ly were automatically transferred to the new TikTok app.

Business model

Marketing on it is still in its infancy, but a growing number of agencies are eager to help brands create the kind of quirky content that gets clicks on it. Conventional advertising that stresses a product’s superior qualities doesn’t work. Light, fun campaigns set to music hit the spot. The ultimate goal is to goal viral on the site and spur imitations by its users.

How it Rose to Popularity

Since its launch, the TikTok app’s popularity has been growing tremendously. In October 2018, it was the most downloaded photo and video app in the Apple store globally. The app reportedly has amassed over 500 million monthly active users, the US being the most popular country where it has been downloaded over 80 million times.

Conclusion

In a nutshell, TikTok is a fun, entertaining, and addictive app that has seen a surge in popularity in the last few months. Check It Out here and download the app. The TikTok app also has the potential to become the next big marketing and social networking platform. However, the app creators leverage this potential and maintain the app’s current popularity, yet to be seen.